The Office of Road Safety in Western Australia has taken an innovative response to driving cars. This response considers that the way we drive is a symptom of the way we live; the campaign takes a holistic approach to the issue of speed on our roads and in our day-to-day lives.
Around 40 per cent of Western Australians admit to speeding. Speeding affects all road users, and those who do not comply are a risk to themselves and those around them. It is for this reason that clear and effective communication with a variety of audiences on speed and speeding issues are vital.
In 2011, a new and innovative approach to addressing speed community education in Western Australia was introduced. Called ‘Enjoy the Ride’, the communications focused on the benefits of slowing down as opposed to the threatening consequences of speeding. The campaign was based on the key insight that the way we drive is a symptom of the way we live; the campaign took a holistic approach to the issue of speed on our roads and in our day-to-day life.
The following video was brought to our attention by a Muslim member of the Religions for Peace Executive. That member tells that this message embodies the values of all religions and is a gentle reminder to take control of our own lives.
